5 Reasons Why Blogging is the New Internet Marketing Tool

5 Reasons Why Blogging is the New Internet Marketing Tool 


Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free web-time is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  More bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another mean of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog website.

Give your business a boost by effectively using blogging as an Internet marketing tool.

Boost Your Business With Blogging!


Boost Your Business With Blogging!


Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.



Companies engaging in business blogging have a definite edge over its competitors.  Here are some advantages:

  • Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.
  • Awareness and loyalty.  Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.
  • Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.
  • Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.



For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.


Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.


The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.


For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.


If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.
2. Setup several test blogs right away.


If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.
2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.
3. Remember the following safety measures in blogging:

  • legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
  • corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
  • create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
  • avoid outright marketing blog or you will shy away your readers;
  • make content updated, relevant and fresh;
  • reinforce the company’s core values; and,
  • encourage employees to use it.

4. Start blogging and complete 20 posts before going to marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.
7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.
8. Strive to be consistent with your topic all the time.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.


Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

The Basics On How TO Start Making Money With Adsense

The Basics On How TO Start Making Money With Adsense 

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site.  Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

12 Reasons to Market With Postcards


                      12 Reasons to Market With Postcards







If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...








1. Postcards Work for Any Business


Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers ...and just about any other type of sales activity a business wants.

2. Designing Postcards is Simple and Uncomplicated


Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.


3. Printing Postcards is Easy and Inexpensive


You can print postcards with your own computer for about 1 or 2 cents each ...or have them printed professionally for about 4 to 8 cents each.


4. There's a Special Low Postage Rate for Postcards


You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your postcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.

5. Postcards Nearly Always Get Read


Because postcards are delivered "ready to read", almost everybody will read it - even people who usually throw out other types of direct mail without opening it.


6. Postcards Produce Fast Results


Because postcards are simple and easy to use - they produce results fast. You can mail postcards within a few days of deciding to use them ...and you'll start getting sales activity 2 or 3 days later.


7. Postcards are effective for Generating Web site Traffic


One of the most effective postcard formats simply lists a few benefits of a product or service on the card and tells the reader to where they can get more information. This makes them ideal for generating traffic to a web site.


8. Postcard Multiply Themselves


Postcards are like small billboards - and they are easy to handle. They often get saved by recipients or passed on to others ...providing additional exposure of your advertising message.


9. Markets Can Be Precisely Targeted With Postcards


You can accurately target your best markets by sending postcards only to mailing lists of prospects likely to be interested in what you're offering ...and who also have a history of acting on offers that interest them.


10. Postcard Marketing Results Are Easy To Measure


Postcards normally generate over 90 percent of their total response within 7 to 10 days. This enables you to quickly and accurately evaluate the results of a postcard campaign.


11. Postcards Put You in Control of Your Sales Activity


You can quickly boost (or reduce) your sales activity anytime you want by simply regulating the number of postcards you mail and how often you mail them.


12. Postcards Conceal Your Marketing from Competitors


Most advertising uses mass media where your competitors hear or see what you are doing - and copy it. Postcard marketing is personal. Only you and your prospects are aware of what you are doing.

Postcards may be one of the best kept secrets of modern marketing. They're highly effective, very low-cost, simple to use ...and they work for any business. You're overlooking a profitable marketing tool if don't use them.


Secrets of a Positive Attitude


"Secrets of a Positive Attitude"


"Secrets of a Positive Attitude"



Are you constantly bombarded by thoughts of negativity? Plagued by feelings of insecurity? Do you see everything in a negative manner? The reason for this lies deep within your heart. You are what you mentally and spiritually eat. If a person drinks alcohol on a daily basis, odds are their body will be affected in some way. They may have liver issues, develop cancer or incur some other type of health problem directly related to the amount of alcohol they have consumed. In the same way, a person who constantly feeds themselves negative thoughts will simply turn into a negative person.

This is the time to go on a diet. A diet of positive attitude food. You have to literally stop feeding your mind negative things. Ask yourself is this thought negative or positive or negative? What do negative thoughts look like? Well, they start with can't rather than can, no as opposed to yes, will and not won't. The Bible which is the greatest self help book ever written, speaks about taking every thought captive. The problem in our society has become that our thoughts have taken us captive. We have begun to let our thoughts control us.

A great way to know what we are negative about is to ask those people who are closest to us. You can ask your spouse
or another person in your life who really knows you how they would rate your attitude on a scale of 1 to 10. 10 being super positive and 1 super negative. Ask this person to be totally honest with you. You will benefit from their honesty even if it causes you pain. Ask this person what it is that you specifically say that they perceive as negative. Write down what they say and look at the actual words. Now is the time to be honest with yourself. Those words are a reflection of what is inside you. They are who you are. The great thing is that you can change. It is as simple as making a choice to do so. You must decide to replace the thoughts of negativity with thoughts of positivity. Decide what words you will change the negative words on your paper to. Once you have done this, make an effort to insert these new positive thoughts in your mind. You will begin to notice a positive change taking place in your life. Your family, friends and co-workers will all notice it as well. They may not know what is different about you. But they will know that you are not the same person that you were.

The items which are causing negativity in your life could very well be the news, movies, constantly replaying tragedy in your mind and the list could go on. These things should be eliminated if you want your new mental health regimen to be a success. The news is very negative and does not help someone who is trying to rid their mind of such thoughts. When you are feeding yourself thoughts of death from a war or gunshot or car accident visually the outcome will be negative. I do believe there is a time to grieve over the death of a loved one. However, if a person constantly replays this negative event in their minds it can lead to depression. The person who has passed away is not coming back and we must close that chapter in our lives and move on to the next chapter. This is a difficult task which can only be done by making a decision to proceed with our own life, no matter how hard this may be.

You can do it. You can and will have a positive attitude, if you simply take the steps outlined above. You do not have to be what you were in the past. You can be different in the future. The choice is yours. I know you will make a positive one.

Much continued positive attitude success,

The creator of "Positive Attitude Secrets"

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